Staff of the brewery introduced about the company’s products, the brewery process and other information to students.
酒廠工作人員講解集團主要產品、啤酒製作的過程等資訊。
On the afternoon of Wednesday 7th September 2016, 27 students of Stanley Ho East Asia College visited Kirin Brewery (Zhuhai) Co., Ltd., the first overseas factory of Japan-based Kirin Group, under the guidance of Resident Fellow Dr. Kevin Huang. Students learned the brewery process, skills of tasting beer and the corporate strategy of Kirin during the brewery tour.
Upon arrival of the SHEAC delegation, staff representatives of Kirin provided an introduction about the company’s products and brands, its structure and operation mode, the birth of Macao Beer, and other background information. As the problem of food safety tends to be growing, customers have developed a stronger awareness too. Therefore, through this visit, students attained a new understanding of this aspect of food production. After the introduction, with the company of Kirin staff members, the delegation visited every brewery process, as well as the packaging and delivery stages in various locations of the factory. In the end, students were invited to taste different kinds of beer made by Kirin.
Group photo of participants
學員們在啤酒廠外的大合照。
Kirin Group has strong competitiveness in the international liquor market. Jointly with Taiwan’s Uni-President Group, Kirin Group acquired a state-run brewery in Zhuhai in 1996 to establish Zhuhai Kirin Brewery. In 2005, Kirin Group acquired a 100% stake of the company. This activity helped students understand the whole process of beer-making and the operation and management of a transnational corporation.
By: Communication Working Group of SHEAC House Association Cao Fangyi, Astreaus, General Business Studies Year 1 (English) Wei Caihui, Lucy, General Business Studies Year 1 (Chinese)
Students filling up the assessment form after tasting each kind of beer.
學員們沉浸在嚐味問卷調查中。
參觀珠海企業 了解啤酒生產及跨國經營模式
2016年9月7日（星期三）下午，何鴻燊東亞書院27位同學在書院導師黃才試博士的帶領下，前往日本跨國企業麒麟集團第一所海外酒廠──位於珠海的麒麟啤酒有限公司進行學習與交流。同學們了解到釀造工藝、品嚐啤酒的技巧以及麒麟的企業戰略。
The packaging and delivery process in the factory of Kirin Beer.
啤酒廠內部包裝運送過程。
抵埗後，珠海麒麟的工作人員為大家進行了一系列的講解，比如：集團的主要產品、生產的品牌、企業的構成與運作模式、「澳門啤酒」的誕生等基本資訊。隨著食品安全問題的日益突出，消費者食品安全意識也越來越強，因此在參觀過程中，同學們也收穫了對於在啤酒製作中食品安全的新認知。講解會後，同學們在有關人員的帶領下，參觀了啤酒製作的各個過程及製作啤酒的場地，還有包裝與運送的幾大環節。最後，學員們還親自品嚐到啤酒廠生產的各種啤酒。
麒麟集團多年來在國際酒類市場保持著良好的競爭力，更於1996年與台灣統一集團聯合收購珠海一家國營釀酒廠以設立珠海麒麟啤酒公司。2005年，麒麟集團收購該公司100％的股權。本次活動幫助了同學們了解啤酒製造的整個流程和跨國公司的經營管理。
撰寫：何鴻燊東亞書院學生會通訊工作組 工商管理一年級學生 危彩慧（中文） 工商管理一年級學生 曹方怡（英文）